At a cheese forum, held December 5, 2000, Dick Cooper, the Vice President of Cheese Marketing for Dairy Management, Inc., laid out the industry’s scheme for identifying potential addicts and keeping them hooked. In his slide presentation, released to our organization [not Healed People, Heal People] under the Freedom of Information Act, he asked, “What do we want our marketing program to do?” 

He then answered, “Trigger the cheese craving.” He described how, in partnership with the U.S. Department of Agriculture, the dairy industry launched Wendy’s Cheddar Lover’s Bacon Cheeseburger, which single-handedly sold 2.25 million pounds of cheese during the promotion period. 

That works out to 380 tons of fat and 1.2 tons of pure cholesterol in the cheese alone. A similar promotion with Pizza Hut launched the Ultimate Cheese Pizza, which added an extra pound of cheese to a single pizza. 

They sold 5 million pounds of it during a six-week promotion in 2000. The presentation concluded with a playground slide with a large spider web woven to trap children as they reached the bottom. The caption had one spider saying to another, “If we pull this off, we will eat like kings.” 

This report has been prepared by Joyce Trout, a Certified Herbalist, for educational purposes only. 

                           What is broken, can be made whole.

                           What is dirty, can be made clean.

                           Resentment, can become forgiveness.

                           What is covered, cannot be healed.

                           Not all wounds, are visible.

                           But, The Cross, is always the place of exchange.

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